Now that algorithms are more sophisticated, SEO has become more intricate. There aren’t a series of hacks and secrets you can use to fool search engines into ranking your site higher than your competitors. Instead, with a combination of the right content published in the right way, you can convince search engines to trust that you have the best answer to user inquiries.
At Concept Marketing, we provide SEO as a monthly service, based on your company’s specific needs. Our efforts include, but aren’t limited to:
Our team will provide monthly reports, so you can be sure your website is ranking high for the products and services you provide.
To learn more about how SEO can benefit your business, contact the digital marketing specialists at Concept Marketing today.
When done properly, search engine marketing (SEM) and display advertising allow you to serve your ads to your target audience when they are actively searching for goods and services that your business offers.
Through strategic targeting, paid search and display will increase your brand awareness, outperform your competitors and encourage your potential customers to make that purchase.
Before building your online marketing campaign, our team will determine the target demographic, including who they are and how they search for similar products and services to your business. Upon creation, we will continually research new opportunities that will increase leads, traffic, and overall sales.
Online Advertising Opportunities include:
Search Ads – Search Ads make sure potential customers notice your brand, consider your offerings, and take action.
Display Ads – Display ads help promote your business when people are browsing online, watching videos, checking Gmail, or using mobile devices and apps. The Google Display Network reaches 90% of internet users worldwide, across millions of websites.
Remarketing – Serves additional advertising to viewers who have been on your website, encouraging them to take further action and make a purchase.
Think of our social media management team as an extension to both your sales department and your customer service team.
Social media marketing allows you to connect with current and potential customers. Not only can you interact and engage with your customers, but you can also improve your brand identity and increase your customer base.
Our team is well-versed in the largest social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Reddit. We know that having a personal profile and managing a business profile or page are two, very different games.
Frequent changes to the social channels’ algorithms are common. Our team adapts by continuously monitoring performance and reformatting content for increased effectiveness.
Effectively managing a business profile takes time and expertise. Some of the monthly efforts include, creating content and a strategic posting schedule for your respective profiles, monitoring post reach, continually refining, strategy, engaging with your audience, and responding to customer inquiries and concerns.
With frequent changes to the advertising portion of social media, each platform has become more of a pay-to-play enterprise. While you may have a large follower base, your best content can be seen by as few as 2% of them! However, through strategic social media advertising, you can connect with a larger portion of your current audience and reach potential customers, too.
Once you decide to participate in the pay-to-play platforms, you can create a wide variety of ads. Depending on your goals, our team will optimize your ads for your specific business goals. Some options include:
Before your customers call you to book a service or purchase your products, they are likely to look your company up online. If your reputation isn’t favorable or it’s non-existent, they may do business with your competitors instead.
To improve your online reputation, our team will create new listings appropriate for your industry with correct business information. Additionally, we will respond to customer reviews and queries, illustrating your dedication to great customer service.
A great online reputation improves your search ranking, too. Outperform your competitors with listings that are optimized for SEO and full of reviews from happy customers.