Creative

Print/Direct Mail

Printed products are vital to how consumers perceive your business. Print ads, mailers, business cards, catalogues, gift certificates, and the like are all important cogs of a company’s identity. Concept Marketing is ready to take on any print projects your business needs. We offer quick turnaround, exceptional and unique design, and the best pricing and products from our preferred vendors.

Direct Mail comes in all shapes and designs. There is no one-size-fits-all for any marketing campaign or company. These days, you may think everything electronic trumps what you get in your physical mailbox, but be sure not to underestimate the power of the direct mail campaign. With a specific targeted audience, a responsive call-to-action, and a cohesive, fluid design, you’ll have a serious leg up on your competitors in the mailbox.

Design & Art Direction

Thoughtful design and art direction starts at a project’s inception. With seasoned art directors and designers on staff, you’ll always be in capable hands. Our team works diligently to create all varieties of visual content to maintain your brand and voice. If your business is needing art direction from the ground up, we’ll help you actualize your dream vision.

Logos

Logos are the leading visual component of a company’s overall brand identity. For this reason, a well-designed logo is an essential part of a company’s overall marketing strategy. The logo should help convey essential information about the business that allow customers to identify with the core brand.

Our design team incorporates creative yet professional design elements, type face, and color schemes to make the logo uniquely effective and visually appealing. We give clients multiple options for initial review. Once the logo design has been chosen, the design will be further rendered for use in selected marketing materials.

Identity Systems

Today’s multichannel world means that a mere logo and typeface isn’t going to cut it for your brand’s identity. Businesses need a well thought out identity system, to ensure that all bases are covered when it comes to building and maintaining a brand. A strong identity offers consistent, unified, and moldable elements, perfect for any business need.

Our creative team works with clients to develop a logo, color palette, typography, brand voice, and brand standards, all under one identity. This system enables anyone using your brand for any kind of promotion, be it social posts, catalogues, mailers, signs, business cards, or websites, will have the necessary and appropriate knowledge to display your brand correctly.

Pre-press

Concept Marketing manages every step of a design project, and that includes the finer details of pre-press. Our team makes sure your print design has all the appropriate crop marks, colors, and layouts before the product is ready for final print. Concept Marketing works with the press team to ensure the project is error free and printed on-time according to the vendor’s specifications. Our team’s attention to detail means sending out that perfect catalogue you’ve been envisioning is hassle free.

Packaging

Packaging shouldn’t be boring. It should show off your company’s personality, lifestyle, and product. Concept Marketing brainstorms new and unique ways to package client products, so your company appears out-of-the-box (pun intended!) in every aspect. We work on creative design, copy, proofing, development and implementation, and distribution. Our team makes sure your product and packaging look great, and get delivered to the right people at the optimal time.