A good marketing strategy should always incorporate both traditional and digital tactics. Fortunately, our team is skilled at optimizing supporting content for both. Our star media buyers go to bat for your business and negotiate highly coveted ad spaces for pennies on the dollar, saving our clients time and money. Whether you utilize radio, television, or various forms of print advertising, traditional marketing efforts allow you to consistently remind your customers of your brand and business.
We incorporated this philosophy into the marketing campaign for our client, Boondocks Food and Fun. Their name may sound familiar from the commercials aired on local and regional stations as well as online streaming services. Current and future customers are exposed to their message when listening to the radio on their way to work, running errands, or relaxing at home.
Environmental advertising makes your business visible and increases your business’ brand awareness. Concept Marketing mastered the creation of effective outdoor advertising pieces — from billboards and signage to window and van wraps — and are adept at finding the perfect location for your business with high visibility.
Our client, G.A. Larson, set their sights on reaching commuters and residents in both metro and rural areas in the western United States. Concept Marketing researched new opportunities for billboards and transit in those respective areas, targeting commuters as they travel to and from work. The negotiated buy produced 200% in overrun impressions for the campaign.
Other types of environmental advertising Concept Marketing purchases and produces for our clients include:
- Transit Advertising
- Storefront Window Wraps
- Store Signage
- Van & Truck Wraps
As Google Partners, we are trusted in the industry as experts in digital advertising. We utilize digital marketing as a lead generation tool as well as a supportive element for other advertising mediums. Regardless of the digital ads we run, you can expect increased brand awareness for your company or products.
Digital Advertising comes in many forms:
- Pay-Per-Click (PPC)
- Display Advertising
- Search Targeting
- Social Media
- Social Marketing Advertising
Click here to find out more about these types of specific ads and how the Concept team was able to increase web traffic and leads for all our clients.