UPHCA serves two audiences. Homeowners looking for a trusted plumber or HVAC specialist and the professionals themselves who are in the Association. We created a headline on the home page with dual messaging that serves both audiences.
The Seal Of Approval
If you're a homeowner looking for a plumber you can trust, you're going to want to look for the UPHCA Qualified seal of approval. Since the association self-regulates, if they sport this seal you will have the assurance you're working with a trusted professional.
To ensure that every touchpoint that comes from UPHCA has the high standard of excellence, we created a series of email templates so communication can feel fresh, but maintain the look and feel of the trusted brand.
Diverting Web Traffic
What good is a valuable website or service if nobody knows about it? We've created a series of ads to let homeowners know to look for the UPHCA Qualified seal of approval with a quick link to the membership directory.
Money Follows Value
Now that homeowners are flowing to the UPHCA membership directory, we can unlock features for each member to further customize their listing so they will stand out from the rest of the A-listers.
High Value Education
UPHCA offers continuing education for plumbers and contractors so they can stay current with their licensing. Highly targeted display ads interrupt plumbers reminding them to register. The new site now helps facilitate the sale.
Improving Cash Flow
One of the main sources of revenue for UPHCA is their continuing education classes. We've now simplified the registration and completion process, making this a much more efficient source of revenue.
By making the site more of a platform with increased value being given to members and homeowners... the site becomes more valuable to affiliates—especially when they buy sponsorship space on the site. Lesson learned: Always provide more value.