Just Right
Digital Advertising
To get the quickest, most trackable results possible, we created display ads. Many of these were GEO-targeted, meaning that they appeared in areas where Just Right wanted to boost service calls.
TV Advertising
To give personality to the brand, we took Dan Deardon—a trustworthy, approachable, and likeable technician—and presented him as the face of his company.
Full-Range Marketing
Advertising stretched from TV and radio to branded vans to neighborhood mailers, to door hangers, reminder emails, and targeted display ads.
Offer Landing Pages
Digital ad campaign effectiveness skyrocketed when prospects were taken to a specific landing page for their offer.
Offer Landing Pages p2
Digital ad campaign effectiveness skyrocketed when prospects were taken to a specific landing page for their offer.
Offer Landing Pages p3
Digital ad campaign effectiveness skyrocketed when prospects were taken to a specific landing page for their offer.
Goodwill Display Ads
Because one of their YouTube videos went viral gaining over 100k views, we created a landing page to test turning good will into prospective clients.
Goodwill Landing Page
Because one of their YouTube videos went viral gaining over 100k views, we created a landing page to test turning good will into prospective clients.
User Growth
We increased user traffic to Just Right by 157.44%. For a HVAC company, being a prominent part of the conservation when a new prospect is looking for a HVAC is a huge part of growing the business.
Page Views
Compared to the previous year without Concept had a 148.22% growth in Page Views from August 1, 2020 to Sept 30, 2021. Meaning more qualified leads and with cheap CPC cost of 0.42. Concept grew New User share by 153.31% in August 1, 2020 to Sept 30, 2021 for Just Right.
Results
Results
Through Google Local Services we generated 200 leads, while our display ads and retargeting campaigns generated 11.6 million impressions, 46.3 thousand clicks, converting 2.96 thousand prospects into leads.