Just Right

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Digital Advertising

To get the quickest, most trackable results possible, we created display ads. Many of these were GEO-targeted, meaning that they appeared in areas where Just Right wanted to boost service calls.

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TV Advertising

To give personality to the brand, we took Dan Deardon—a trustworthy, approachable, and likeable technician—and presented him as the face of his company.

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Full-Range Marketing

Advertising stretched from TV and radio to branded vans to neighborhood mailers, to door hangers, reminder emails, and targeted display ads.

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Offer Landing Pages

Digital ad campaign effectiveness skyrocketed when prospects were taken to a specific landing page for their offer.

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Offer Landing Pages p2

Digital ad campaign effectiveness skyrocketed when prospects were taken to a specific landing page for their offer.

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Offer Landing Pages p3

Digital ad campaign effectiveness skyrocketed when prospects were taken to a specific landing page for their offer.

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Goodwill Display Ads

Because one of their YouTube videos went viral gaining over 100k views, we created a landing page to test turning good will into prospective clients.

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Goodwill Landing Page

Because one of their YouTube videos went viral gaining over 100k views, we created a landing page to test turning good will into prospective clients.

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User Growth

We increased user traffic to Just Right by 157.44%. For a HVAC company, being a prominent part of the conservation when a new prospect is looking for a HVAC is a huge part of growing the business.

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Page Views

Compared to the previous year without Concept had a 148.22% growth in Page Views from August 1, 2020 to Sept 30, 2021. Meaning more qualified leads and with cheap CPC cost of 0.42. Concept grew New User share by 153.31% in August 1, 2020 to Sept 30, 2021 for Just Right.

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Results

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Results

Through Google Local Services we generated 200 leads, while our display ads and retargeting campaigns generated 11.6 million impressions, 46.3 thousand clicks, converting 2.96 thousand prospects into leads.