Why Be Cold?
Most people know their furnace was on the fritz all last season. Remember that clanking and grinding noise that used to scare the dog? But we're procrastinators, right? With this campaign we chose to join the conversation already going on inside their head.
Simplifying Customer Experience
Gustave A. Larson ran two campaigns simultaneously. One that took visitors directly to a dealer's site, and one that let them choose their closest dealer. We helped simplify the experience for the general buy so that customers could get where they wanted with less friction.
Never Let 'em See You Sweat
Too often people put off maintaining their AC unit until it's too late. We bring this natural tendency to mind with this light-hearted campaign.
Anyone Can Be Cool
We designed the landing page to pay off the previous ad in a fun way. Gives a whole new meaning to "cool."
Can You Relate
The AC goes out and you start kicking yourself for not getting that tune-up in the Spring before everything heated up. Let's tell the story in the Spring to help people avoid the bad break.
Comfort Zones Are Good
Here's the landing page pay-off for the previous ad. We turned the negative into a positive, reinforcing the benefit of acting now to prevent any future AC problems.
Most Successful Campaign
Each year we make improvements. The Fall of 2021 rose to new heights elevating the manufacturers the dealers, and of course Gustave A. Larson as the distributor.
Catching More Attention
One element we tested was the effectiveness of animation on click-through-rates. Turned out animated GIF ads produced an 83% higher click-through rate.
The Fall 2021 campaign brought in 46% more clicks to the dealers, an 83% increase in click-through-rates, and all at an average cost of just $1.03 per click.
Making An Impression
Despite the increase in competition, we were still able to generate higher brand awareness with 51.9 million impressions.