Cruisin’ for a Cause 2021
Poppin' Print Material
We created posters and hand-outs to elevate the car show to a classy event.
Branded Social Posts
Social media posts tied in with the well-branded hand-outs and posters to further reinforce this as a must-attend event.
Follow-Up Geotargeting Ads
Now with Heiner's Insurance as top-of-mind, display ads were targeted to the surrounding areas to capitalize on the newly generated good will.
Summary
Overall with 76 car participations, the charity drive was a success in bringing out the local communities in helping support local charities and impacting hundreds of lives.
Amount Raised
Heiner's Cruisin' for a Cause was able to raise over $10k to help local charities.
PR
With Cruisin' for a Cause, getting picked up by local news and broadcast was a crucial part in elevating both the Heiner's Brand and the charity cause. With 17,493 release views in multiple sources, Heiner was able to engage with their local community and help make the charity a success.
Social Advertising
With Social Advertising, Concept was able to bring in 128 event responses and 1,217 website clicks. Hence, making the Heiner's brand more prominent in the local community of Ogden