Cruisin’ for a Cause 2021

image of project execution

Poppin' Print Material

We created posters and hand-outs to elevate the car show to a classy event.

image of project execution

Branded Social Posts

Social media posts tied in with the well-branded hand-outs and posters to further reinforce this as a must-attend event.

image of project execution

Follow-Up Geotargeting Ads

Now with Heiner's Insurance as top-of-mind, display ads were targeted to the surrounding areas to capitalize on the newly generated good will.

image of project results

Summary

Overall with 76 car participations, the charity drive was a success in bringing out the local communities in helping support local charities and impacting hundreds of lives.

image of project results

Amount Raised

Heiner's Cruisin' for a Cause was able to raise over $10k to help local charities.

image of project results

PR

With Cruisin' for a Cause, getting picked up by local news and broadcast was a crucial part in elevating both the Heiner's Brand and the charity cause. With 17,493 release views in multiple sources, Heiner was able to engage with their local community and help make the charity a success.

image of project results

Social Advertising

With Social Advertising, Concept was able to bring in 128 event responses and 1,217 website clicks. Hence, making the Heiner's brand more prominent in the local community of Ogden

image of project results