The Client
The Utah Plumbing & Heating Contractor's Association (UPHCA) is the largest non-union subcontractor association representing the plumbing and HVAC industry in the state of Utah.
The Problem
Operational funds for the association come from three main sources—membership dues, training, and sponsorships. They were doing their best, but money always seemed tight. How can they grow the association without ample marketing dollars?
The Opportunity
Money follows value. If we can help UPHCA increase the value they bring to their members, affiliates, and the community, we can open up new streams of revenue that can fuel growth. And if we increase value for association members, they will win too.
The Concept
What if we turn their website into a cash register? Let's make this into a platform where the community goes to find the most trusted plumbing and HVAC professionals. Let's make it easy for plumbers to pay for and attend CE classes. And let's help sponsors see they'll get a great ROI by advertising here.