The Client
Heiner's Insurance Center is an independent insurance agency who provides a wide range of insurance products from health and life to auto and business.
The Problem
So many competitors claim to be “Your neighbor” when it comes to choosing your insurance company that it just becomes white noise, but that’s genuinely who Heiner’s is and how they serve. How can they prove it?
The Opportunity
People buy from those they know, like, and trust. If you are who you say you are and don’t ever have to put on a show, all you have to do is come and be yourself in an authentic and approachable way.
The Concept
So let’s put on a show… but let’s make it a car show—and give all the proceeds to charity. Welcome Crusin’ For A Cause. Heiner’s has now sponsored six annual local car shows, raising thousands of dollars for local charities and impacting hundreds of lives.
