The Client
Concept Marketing is a spirited advertising agency with a relentless drive to deliver the best results for every single one of our clients.
The Problem
Almost everything changed in 2021 at Concept Marketing. New ownership. New employees. New location. Everyone inside the agency recognized the noticeable zeal towards delivering tangible results. However, we could see two problems: How do we communicate that new gusto to others? and how do we keep that determination alive for ourselves and those who will join later?
The Opportunity
We can treat our own agency like we would one of our clients. What would we recommend for internal as well as external communications? What does our increased energy look like? and how do we show that to others? What kind of feeling do we sense with the agency that we want others to feel as well? How can that energy be felt in everything from the logo, to the brand colors, to a new tagline, to a company mantra/customer promise?
The Concept
What if we create a mantra that reminds us of who we are and what we stand for? What if we commission an artist to tell the Concept story of starting with a kernel of an idea and following it through until it totally takes flight? What if we turn our logo into the spark of an idea? What if we plaster our walls and windows with our new identity? What if we turn Concept into a concept?
