Strong Branding — Your Secret Weapon in the SERP Wars

Search Engine Results Pages, or SERPs as they're commonly referred to in the Search Engine Optimization (SEO) industry, are battlegrounds filled with a staggering array of choices.  Directory listings, maps, local results, paid ads, infoboxes and more compete on…

Marketing Terms Everyone Should Know | A Masterpost

In case you haven’t noticed, there are a lot of marketing-related terms out there. For someone working in the industry, they’re mostly no-brainers. However, to those who aren’t familiar with the everyday jargon (clients, friends, family, young professionals just…

How to be Hashtag #Savvy

If you came here to learn how to be savvy in general, we’re sorry. That isn’t quite what this blog is about. Merriam-Webster’s Dictionary defines savvy as “practical know-how” – that’s all we can tell you. Hashtags on the other…

5 Methods for Generating Leads on Social Media

Leads are the potential customers who not only display an interest in your business, but they also provide you with follow-up information such as email, phone number, or address. Once you receive their information, you can warm these leads…

The Key Differences Between B2B and B2C Marketing

Is your business speaking to consumers or other business owners? The answer to your question dictates the type of messaging you should be sending to your audience. That’s because marketing to businesses and marketing to consumers require not only…

The 4 Benefits of Utilizing Professional Media Buying

Since working with countless businesses, both large and small, the Concept Marketing team determined that while every business owner has certain strengths, few are great negotiators. Furthermore, when it comes to the world of media buying, even the best…
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