How to be Hashtag #Savvy

If you came here to learn how to be savvy in general, we’re sorry. That isn’t quite what this blog is about. Merriam-Webster’s Dictionary defines savvy as “practical know-how” – that’s all we can tell you. Hashtags on the other…

Dark Mode is Coming to the Web

Big changes are coming to apps and the web in the coming months. If you use a desktop computer, you may be aware of the recent updates in Windows and Mac that allow you to select a dark appearance…

Email Marketing 101: Tips and Best Practices

Email marketing can often be written off as ineffective, but that’s likely due to poor practices. Think of this: you crafted a thoughtfully worded email, spent hours deciding on the perfect subject line, and purchased a strategic mailing list,…

The 4 Benefits of Utilizing Professional Media Buying

Since working with countless businesses, both large and small, the Concept Marketing team determined that while every business owner has certain strengths, few are great negotiators. Furthermore, when it comes to the world of media buying, even the best…
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