Marketing Terms Everyone Should Know | A Masterpost

In case you haven’t noticed, there are a lot of marketing-related terms out there. For someone working in the industry, they’re mostly no-brainers. However, to those who aren’t familiar with the everyday jargon (clients, friends, family, young professionals just…

The Key Differences Between B2B and B2C Marketing

Is your business speaking to consumers or other business owners? The answer to your question dictates the type of messaging you should be sending to your audience. That’s because marketing to businesses and marketing to consumers require not only…

The 4 Benefits of Utilizing Professional Media Buying

Since working with countless businesses, both large and small, the Concept Marketing team determined that while every business owner has certain strengths, few are great negotiators. Furthermore, when it comes to the world of media buying, even the best…

Brand Marketing

A company’s brand name represents their marketing identity — who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. It is a mental picture of how customers perceive the business and…
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