Marketing Terms Everyone Should Know | A Masterpost

In case you haven’t noticed, there are a lot of marketing-related terms out there. For someone working in the industry, they’re mostly no-brainers. However, to those who aren’t familiar with the everyday jargon (clients, friends, family, young professionals just…

How to Improve Your Direct Mail Campaign

Direct mail has gotten a bad reputation in the past few years. The cost is higher than digital advertising, and the medium started to get so saturated with competition that businesses found a hard time receiving an ROI. But…

The Powers of SEO Experts and Content United

Content is King! We’ve heard this shouted from the proverbial marketing rooftops the past few years. And the concept still stands. Content is a major component of any successful SEO strategy. When content creators and SEO experts work in…

Email Marketing 101: Tips and Best Practices

Email marketing can often be written off as ineffective, but that’s likely due to poor practices. Think of this: you crafted a thoughtfully worded email, spent hours deciding on the perfect subject line, and purchased a strategic mailing list,…

5 Benefits of Storytelling in Content Marketing

With so many businesses and marketing agencies — Concept Marketing included — pumping out content for their brands, there is an overabundance of content available for consumers. Now, it’s even more imperative to publish content that is engaging for…

The Future of Social Media Marketing

As consumers and advertisers alike watch the Mark Zuckerberg debacle unravel on cable news, the world of social media continues to change. If you're like us, you're curious as to what these changes will mean for your social media…
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