Marketing Terms Everyone Should Know | A Masterpost

In case you haven’t noticed, there are a lot of marketing-related terms out there. For someone working in the industry, they’re mostly no-brainers. However, to those who aren’t familiar with the everyday jargon (clients, friends, family, young professionals just…

The Key Differences Between B2B and B2C Marketing

Is your business speaking to consumers or other business owners? The answer to your question dictates the type of messaging you should be sending to your audience. That’s because marketing to businesses and marketing to consumers require not only…

A How to Guide to B2B Social Media Marketing

Creating a strategic and effective business to business marketing plan can be tricky. It might not seem immediately apparent that social media would play into your B2B marketing strategy, seeing as it’s typically consumers out there on the social…
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