Reasons to Hire a Professional Firm for Market Research

As a successful business owner, you likely have a tried-and-true marketing approach. But, did you know that status quo is the greatest threat to small organizations? That’s why it’s vital to utilize a market research firm. They will help you understand your target demographic and identify methods to generate growth. Here are a few more…

Influencer Marketing: The Online Marketing Strategy That is Here to Stay

  Influencer marketing is directed to online tastemakers on social media. These public figures will drive your brand, products, and services to your target market. Finding an influencer- with an active following- will separate your information from your competitors. Because the internet marketplace is becoming overrun with competing content, businesses use their authority as a…

Here’s the Forecast for Marketing Trends of 2017

We’re waving bon voyage to 2016 and welcoming 2017 and all its possibilities with open arms. While it’s important to look back on what we learned about marketing last year, it’s even more critical to forecast what’s going to be on trend this coming year. These three focuses are at the top of our soon-to-be trending…

Our Favorite Blogs from 2016

At the end of every year, it’s always a great idea to reflect on the last year and think about the highs and lows. We looked back at all our weekly blogs from 2016, and picked several as our absolute favorites. It was a big year with a lot of new and exciting developments on…

4 Ways to Rock Your Marketing Efforts This Holiday Season

Now that Thanksgiving has come and gone, it’s officially open season for holiday marketing. Everyone’s probably feeling a little bombarded by holiday ads already, so you really need to think about the most strategic way to reach your audience this month. Use these 4 tips to engage your target demographic and stand out amid the…
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