Concept Marketing

Yoga Pod Austin:

Digital Advertising

After receiving lackluster results elsewhere, Yoga Pod Austin engaged Concept Marketing to find a more efficient marketing push with digital marketing. Concept migrated all existing Yoga Pod CRM assets, rebuilt and optimized an email drip campaign, created a Google Ads display and search campaign, and took over reputation management services, all while maximizing the initial return on marketing. The obvious goals of the campaign are increasing the number of people attending classes and purchasing memberships.

Services

Concept Marketing provided the following services: Digital Marketing, Email Marketing, Advertising, Online Advertising, Creative

Desktop computer and mobile phone showing the Yoga Pod drip email campaign

Email Marketing

Concept Marketing updated and optimized an email drip campaign for a greater focus on conversion of sales for Yoga Pod Austin’s 30 days for $30 introductory offer. In addition Concept Marketing worked with Yoga Pod Austin’s corporate office to make the landing pages more seamless and convert at a higher rate with less user confusion.

181

30 days for $30 offer sales in the first 2 months.

Chart showing increases in Year-over-year class attendance and sales, and a steady increase of 30-for-30 site offer conversions. Average monthly advertising increase: $1,000. Average Monthly Sales Increase $4,073 (407% ROI).

Pay-Per-Click (PPC) Advertising

Concept Marketing analyzed, enhanced, and localized Yoga Pod Austin’s pay-per-click advertising efforts. While we always focus on long term growth and ongoing sales the initial three-months showed fantastic results across all major metrics: impressions, paid clicks, time on page, and continued 30 days for $30 signups.

+20%

more 30 days for $30 signups in March from PPC campaigns.

An assortment of banner ads from the Yoga Pod $30 for 30 days campaign

Social Media Management & Advertising

Yoga Pod Austin also engaged Concept Marketing to take over social media efforts, both on the day to day posting and monitoring of different social properties as well as social media advertising. Concept delivered social growth in terms of followers and engagements as well as direct sales growth from advertising efforts. Engagements from January to March more than doubled. In addition, in March alone, social advertising contributed to roughly 15% of site traffic.

+19%

Facebook follower growth over the first 3 months.

Screenshot of Yoga Pod Austin's Instagram profile and a photo on Instagram with comments

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