Concept Marketing updated and optimized an email drip campaign for a greater focus on conversion of sales for Yoga Pod Austin’s 30 days for $30 introductory offer. In addition Concept Marketing worked with Yoga Pod Austin’s corporate office to make the landing pages more seamless and convert at a higher rate with less user confusion.
Pay-Per-Click (PPC) Advertising
Concept Marketing analyzed, enhanced, and localized Yoga Pod Austin’s pay-per-click advertising efforts. While we always focus on long term growth and ongoing sales the initial three-months showed fantastic results across all major metrics: impressions, paid clicks, time on page, and continued 30 days for $30 signups.
Social Media Management & Advertising
Yoga Pod Austin also engaged Concept Marketing to take over social media efforts, both on the day to day posting and monitoring of different social properties as well as social media advertising. Concept delivered social growth in terms of followers and engagements as well as direct sales growth from advertising efforts. Engagements from January to March more than doubled. In addition, in March alone, social advertising contributed to roughly 15% of site traffic.