Wasatch Midwifery + Wellness:

Wasatch Midwifery and Wellness is a growing birth center in Holladay, Utah. Women of all backgrounds visit the center for prenatal, delivery, and post-partum care. Wasatch Midwifery came to Concept as a new company looking to grow their practice and gain brand recognition. Above all, their goal was to become an influencer within the Utah alternative birthing community. They were in need of a website that matched their nurturing personality. However, they faced the costs and challenges of starting a new business.


Concept Marketing provided the following services: Digital Marketing, SEO, Interactive, Market Research, Web Design + Development

Website Development

Concept Marketing created the foundation of the Wasatch Midwifery website via WordPress. This platform allows for customization that’s both organized and SEO-friendly. Keeping our client’s budget in mind, our team determined the best option for Wasatch Midwifery was to develop a custom template for the site’s multiple pages. As a result, our team simplified the process of adding new content, while still addressing our client’s specific needs.

Search Engine Optimization (SEO)

A growing business coupled with a brand-new website requires dedicated Search Engine Optimization efforts to achieve success. With the ultimate goal of front page placement, Concept Marketing’s SEO team implemented strategic action plans to boost Wasatch Midwifery’s search engine rankings.

Our team of content writers, website analyzers, and back-end web experts worked together, skillfully driving organic traffic to the site with measured increases each month. As a result, our targeted keywords reached the number one place ranking on Google.


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