Wasatch Midwifery : Digital Ads:

When developing the ad campaign, our team considered what set Wasatch Midwifery apart from their competitors. To put it simply: they provide better service to their patients. They are the only accredited birth center in Utah, and their center boasts spa-like features, such as freestanding tubs and modernly-designed birthing suites.

Keeping this theme in mind, we developed a campaign around “Deliver Better…,” as in Better Care, Better Service, Better Safety, and Better Babies. Each ad demonstrated the concept of “delivering better,” and was in-line with the WMW brand. These ads featured highly-engaging photos of the center and the patients served.

To reach the right customers, we launched the campaign with a number of tests such as interests, location, age, gender, etc. Once we identified our target demographic, we created custom and look-a-like audiences and published ads optimized for calls, impressions, web traffic, and engagements.

Through audience testing and keyword research, we created targeted, search and display campaigns throughout the greater Salt Lake area. We closely monitored the campaigns — identifying and implementing new opportunities for increased performance — and ensured each campaign was optimized for success.