After twenty years in business, Salt Lake Running Company decided it was time to take the next step in their business’ evolution. Answering this need, we seamlessly updated their logo and created a versatile naming system to clarify brand persona. SLRC is now equipped with an ideal platform for growth and a strategy to expand their customer base.
Most importantly, SLRC needed a robust launch for their new brand to firmly establish their identity. Our team accomplished this by providing an entire system of cohesive branding pieces. Together, these pieces created a unified appearance that made SLRC instantly recognizable.