Branding & Naming

Concept Marketing was brought in to name and brand a new startup focused on creating ongoing partnership opportunities between league sports and corporate sponsors. Our work included corporate naming, logo development, visual and verbal style development, identity design, collateral design, and site design and development. The LeagueLink brand took shape under the careful crafting hands of Concept Marketing.


Concept Marketing provided the following services: Creative, Branding, Identity Design, Naming

LeagueLink Branding

LeagueLink Brand Development

Concept Marketing provided full branding design for LeagueLink. Our team created the main mark, full logo, integrated brand elements, messaging, photography guidelines, and worked to define every potential aspect of the LeagueLink brand.

LeagueLink Brand Guide

Identity Design

Concept Marketing provided the visual identity design for LeagueLink in conjunction with the brand development. We worked to outline how the dynamic visual identity is correctly applied across different media types to ensure visual and messaging consistency.

LeagueLink Identity Design

Collateral Development

In addition, Concept Marketing provided all writing and design services for a suite of brand launch collateral pieces. Our continued work ensured that all external pieces maintain the visual identity for LeagueLink in the best possible way, garnering trust from day one.

LeagueLink Brochure Collateral Design


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