Dalton Comfort Campaign
Because Dalton was fairly new to the marketing scene in Eastern Iowa, the Concept goal was to distribute their message through a wide variety of mediums. We created a long-term campaign playing on their current slogan, “Your comfort is our promise.” The campaign focused on specific stories and people to whom Dalton promises comfort.
Market Research
The first step in creating a strategic marketing campaign is to perform in-depth, market research. Concept Marketing sent a survey to current customers, identifying their likes, dislikes, media preferences, and satisfaction levels. Next, we conducted a thorough competitor analysis, detailing prices, services performed, and market share. Finally, we scrutinized industry trends to compile the strategic marketing plan.