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Dalton:

Plumbing, Heating, and Cooling

Dalton Plumbing, Heating, Cooling, Electric, and Fireplaces is an all-encompassing home service provider. Their mission is to maintain the comfort of all families in the Cedar Falls and Waterloo areas of Iowa. Dalton approached the Concept team with a clear mission: growth. Concept Marketing delivered. Dalton increased their marketing budget by roughly 5% and showed initial year-over-year growth of 23% from 2017-2018. The trend for 2019 while maintaining their marketing budget shows an additional 15% growth.

Dalton Comfort Campaign

Because Dalton was fairly new to the marketing scene in Eastern Iowa, Concept Marketing’s goal was to diversify and integrate their marketing through a wide variety of mediums. In addition, Concept Marketing created a long-term campaign strategy playing on their current slogan, “Your comfort is our promise.” The campaign focused on specific stories and people to whom Dalton promises comfort. This consistent message across different marketing channels created a huge year-over-year sales increase for Dalton.

 

Dalton Gross Sales Growth

Campaign Integration

In order to maximize results and ongoing brand reach, Concept Marketing integrated and coordinated all aspects of Dalton’s marketing. We leveraged traditional and digital media including TV, radio, direct mail, print advertising, social media (advertising and content generation), pay-per-click campaigns, and even vehicle graphics. This approach drove both immediate results as well as increased longer term brand awareness and affinity.

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