Dalton Comfort Campaign
Because Dalton was fairly new to the marketing scene in Eastern Iowa, Concept Marketing’s goal was to diversify and integrate their marketing through a wide variety of mediums. In addition, Concept Marketing created a long-term campaign strategy playing on their current slogan, “Your comfort is our promise.” The campaign focused on specific stories and people to whom Dalton promises comfort. This consistent message across different marketing channels created a huge year-over-year sales increase for Dalton.
Campaign Integration
In order to maximize results and ongoing brand reach, Concept Marketing integrated and coordinated all aspects of Dalton’s marketing. We leveraged traditional and digital media including TV, radio, direct mail, print advertising, social media (advertising and content generation), pay-per-click campaigns, and even vehicle graphics. This approach drove both immediate results as well as increased longer term brand awareness and affinity.
