Dalton Comfort Campaign
Because Dalton was fairly new to the marketing scene in Eastern Iowa, the Concept goal was to distribute their message through a wide variety of mediums. We created a long-term campaign playing on their current slogan, “Your comfort is our promise.” The campaign focused on specific stories and people to whom Dalton promises comfort.
The first step in creating a strategic marketing campaign is to perform in-depth, market research. Concept Marketing sent a survey to current customers, identifying their likes, dislikes, media preferences, and satisfaction levels. Next, we conducted a thorough competitor analysis, detailing prices, services performed, and market share. Finally, we scrutinized industry trends to compile the strategic marketing plan.