Concept’s goal was to deliver a logo that encompassed the personality of the Curtis brand. We enacted a collaborative logo creation process where we began with a series of images, then colors, and then shapes. This process allowed our team to create a logo based on the thoughts and ideas of the Curtis team, rather than a contrived image.
Finally, we presented the logo variations to the Curtis Packaging team for approval, from which they selected the perfect match.
After logo creation, Concept created a brand guide to allow for brand consistency. This guide was all encompassing and included definitions and guidelines for the following: logo usage and sizing, color usage, company mission statement, typography, design samples, photos, email signatures, tagline, and letterhead.