Concept’s goal was to deliver a logo that encompassed the personality of the Curtis brand. We enacted a collaborative logo creation process where we began with a series of images, then colors, and then shapes. This process allowed our team to create a logo based on the thoughts, ideas, and goals of the Curtis team, rather than a contrived image.
Finally, we presented the logo variations to the Curtis Packaging team for approval, from which they selected the perfect match.
After logo creation, Concept constructed a brand guide that allowed for brand consistency. This guide was all-encompassing, including definitions and guidelines for the following:
- Logo Usage and Sizing
- Color Usage
- Company Mission Statement
- Design Samples
- Email Signatures