Concept Marketing

Casita 21:

Branding and Website

Casita 21 is located within the highly-coveted resort Terranea, residing on the picturesque cliffs of Rancho Palos Verdes. The casita features Southern Californian luxury, but their brand and website weren’t of the same quality. They approached the team at Concept Marketing looking for a complete rebrand and a new and improved website to match.

Services

Concept Marketing provided the following services: Digital Marketing, SEO, Creative, Interactive

Rebranding

Keeping in mind the opulence that guests find when visiting Casita 21, our team set out to fashion a brand to match. We created posh elements for the mark and incorporated a color palette that is reminiscent of the sea.

With the brand thoroughly defined, our team implemented it wherever possible, including new collateral pieces, social media profiles, and a fresh website.

Website Design and Development

The purpose of the Casita 21 website is to connect with potential guests and illustrate the amenities that separate Terranea from other resorts in the Los Angeles area. Additionally, the website needed to convert interested parties into guests.

To showcase the features of the casita and the overall resort, our team developed the site with the business goals and user experience in mind.