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C. Woods Co.:

Redefining Hot

C. Woods provides plumbing, heating, and cooling services to residents and business in Tyler, Texas. They have been serving the community for over 60 years and are notorious for the hard work and skilled technicians. Our client sought to stand out from competition from other HVAC and Plumbing companies in the area.

Services

Concept Marketing provided the following services: Advertising, Creative, Market Research

Television and Radio Production

C. Woods Company has always had a little Texas sass, but their former television spots lacked to communicate the brand’s playful nature. Therefore, when presented with the task of creating a new series of television and radio spots, the Concept Marketing team made a point to incorporate a touch of comedy. The resulting ads were a little tongue-in-cheek, but elevated enough to stand out from the crowd. Our team created, produced, and delivered two spots quarterly.

Market Research

Every campaign should begin with thorough market research. For C. Woods, we conducted a current customer survey to identify key demographics and psychographics. Secondly, we orchestrated detailed competitor research. Finally, we analyzed the industry and compiled all our found data to develop a strategic marketing plan.

Media Buying

No matter the market, Concept Marketing’s media buyers negotiate competitive rates. For C. Woods, we incorporated consumer data found during our market research process to identify ideal stations for our target market. Most importantly, we negotiated an aggressive rate that exceeded our client’s expectations and gave the C. Woods brand copious exposure.

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