Concept Daily(ish) News

Sharing is caring. At Concept Marketing we constantly immerse ourselves in the latest advertising, marketing, public relations, and digital trends. We don’t like keeping this knowledge to ourselves, here is where we share.

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Let’s play a game of “Would You Rather.” Would you rather buy a product based on A or B? A) Bun, meat, cheese, tomato, lettuce, onion B) We would pick B. MMMMMM B…..urger. This game shows the importance of…

A Little Blue Birdie Told Me…

When analyzing the importance of Twitter, it is easy to reduce this fast moving social marketing medium to shallow amusing news updates and a never ending flow of hashtags. The updates are called “tweets” and are intended to be…

Facebook Marketing for your Business

Think back to the last time you logged on to Facebook. On your news feed you saw the people and products you have connected with in the past and you may also have seen advertisements for a variety products…

The YouTube Storm Part 2

YouTube videos are not for everyone and a company should not attempt to please everyone. Shotgun marketing has never been a sustainable plan and should not be executed in social media. To better utilize YouTube, it is good practice…

The YouTube Storm Part 1

Why a storm? Have you ever watched or been in a storm? Your senses become heightened as the thunder claps, rain pelts, and lightning strikes. The power of a storm is pervasive and tremendous. Storms start small but gain…

Photoshop Knows No Boundaries

Late 2011. GlobalDemocracy.com launches a YouTube video urging advertisers to run truth-in-advertising notifications along with Photoshopped glamour and fashion images. The original video receives over five million hits and the re-posts get millions more. Among the more interesting re-posts…

Today’s Latest Marketing Trends:

Social media has hit the big-time. #duh. Here’s what’s new: From the standpoint of technology and marketing sophistication, social media is maturing, despite its juvenile content on some networks. Social media is quickly becoming a tool for retaining preferred…

Simplicity: The KISS Rule of Branding

Simplicity has value. Yes, it’s a little counter intuitive. We all think we want the car with all the bells and whistles, not the stripped-down model with a no-nonsense engine and some wheels. However, recent surveys are telling us…
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