Pushing the Envelope

Advertising has been known to push the envelope in order to gain attention. Advertising must engage the customer in order for the marketing process to work. However, attracting and grabbing attention comes at the cost of good taste. How do companies know if a new market will find their brand or style offensive? How do…

Building the Best Marketing Team

When building a business empire, proper marketing needs to be a strong cornerstone. Successful businesses realize the importance of marketing and advertising. Businesses generally seek out professionals to better strategize the future. Should the business hire an internal marketing and communications team, or hire an agency that suits their needs? Keeping Marketing in-House Pros- Control-…

Pinned

Let’s play a game of “Would You Rather.” Would you rather buy a product based on A or B? A) Bun, meat, cheese, tomato, lettuce, onion B) We would pick B. MMMMMM B…..urger. This game shows the importance of visual communication. Consumers are drawn to what they see, not read. The need to present products…