Concept Daily(ish) News

Sharing is caring. At Concept Marketing we constantly immerse ourselves in the latest advertising, marketing, public relations, and digital trends. We don’t like keeping this knowledge to ourselves, here is where we share.

The Powers of SEO Experts and Content United

Content is King! We’ve heard this shouted from the proverbial marketing rooftops the past few years. And the concept still stands. Content is a major component of any successful SEO strategy. When content creators and SEO experts work in…

The Key Differences Between B2B and B2C Marketing

Is your business speaking to consumers or other business owners? The answer to your question dictates the type of messaging you should be sending to your audience. That’s because marketing to businesses and marketing to consumers require not only…

Email Marketing 101: Tips and Best Practices

Email marketing can often be written off as ineffective, but that’s likely due to poor practices. Think of this: you crafted a thoughtfully worded email, spent hours deciding on the perfect subject line, and purchased a strategic mailing list,…

5 Benefits of Storytelling in Content Marketing

With so many businesses and marketing agencies — Concept Marketing included — pumping out content for their brands, there is an overabundance of content available for consumers. Now, it’s even more imperative to publish content that is engaging for…

The Future of Social Media Marketing

As consumers and advertisers alike watch the Mark Zuckerberg debacle unravel on cable news, the world of social media continues to change. If you're like us, you're curious as to what these changes will mean for your social media…

The 4 Benefits of Utilizing Professional Media Buying

Since working with countless businesses, both large and small, the Concept Marketing team determined that while every business owner has certain strengths, few are great negotiators. Furthermore, when it comes to the world of media buying, even the best…

Join the Movement: The Great HTTP to HTTPS Migration

  HTTP (Hypertext Transfer Protocol) is a method for transporting data across the web. However, the lack of encryption exposes your data to hackers. To circumvent the problem, website design firms are transitioning to HTTPS, making their client’s content…