Concept Daily(ish) News

Sharing is caring. At Concept Marketing we constantly immerse ourselves in the latest advertising, marketing, public relations, and digital trends. We don’t like keeping this knowledge to ourselves, here is where we share.

5 Methods for Generating Leads on Social Media

Leads are the potential customers who not only display an interest in your business, but they also provide you with follow-up information such as email, phone number, or address. Once you receive their information, you can warm these leads…

12 Tips for Improving Your Google Business Listing

Reviews are an important component of your business. Not only do they influence your customer’s buying behavior, but they impact your business’s position in a Google search. Businesses with a greater number of positive reviews are favored over those…

How to Grow Your Business with Out-of-Home Advertising

Out-of-home advertising describes any type of ad that reaches your potential customers when they aren’t home. Remember, consumers are likely exposed to upwards of 4,000 ads a day. Implementing the unicorn ad that captures their attention requires both creative…

The Powers of SEO Experts and Content United

Content is King! We’ve heard this shouted from the proverbial marketing rooftops the past few years. And the concept still stands. Content is a major component of any successful SEO strategy. When content creators and SEO experts work in…

The Key Differences Between B2B and B2C Marketing

Is your business speaking to consumers or other business owners? The answer to your question dictates the type of messaging you should be sending to your audience. That’s because marketing to businesses and marketing to consumers require not only…

Email Marketing 101: Tips and Best Practices

Email marketing can often be written off as ineffective, but that’s likely due to poor practices. Think of this: you crafted a thoughtfully worded email, spent hours deciding on the perfect subject line, and purchased a strategic mailing list,…

5 Benefits of Storytelling in Content Marketing

With so many businesses and marketing agencies — Concept Marketing included — pumping out content for their brands, there is an overabundance of content available for consumers. Now, it’s even more imperative to publish content that is engaging for…