If you came here to learn how to be savvy in general, we’re sorry. That isn’t quite what this blog is about. Merriam-Webster’s Dictionary defines savvy as “practical know-how” – that’s all we can tell you.
Hashtags on the other hand, we can tell you a bit more about those.
Hashtags entered the social media game circa 2007 on Twitter. Instagram was launched in 2010. With 500 million+ daily users on Instagram and the majority of them using hashtags, it may seem daunting to even think about how to rise to the surface of that cesspool. However, there are three easy steps you can follow to help tread the water. No need to memorise any intricate, synchronised dances here!
Step 1: Just use them.
Even if you’re off the mark of your target audience, studies have shown that posts with at least one hashtag can boost engagement by almost 13%.
Step 2: Don’t go too crazy.
Unfortunately, the number of hashtags you use and the amount of engagements you get are not positively correlated.
#If #They #Were #Then #Social #Media #Posts #Might #Look #Like #This. And that’s just obnoxious.
In fact, TrackMaven has shown that nearly the opposite is true!
Facebook doesn’t use hashtags much, although you can make use of the feature, it is not likely to be as effective as on other sites.
Twitter only allows for 280 characters per post, so you’ll want to limit your hashtag usage to not overtake the actual content of the post.
Instagram is the most lenient platform when it comes to hashtags with an allowance of 30 hashtags per post. However, it is wise to not fill your captions with as many hashtags as possible, for the sake of them being there.
What you should be aiming for is quality over quantity. This brings us to…
Step 3: Find relevant hashtags.
You should look at which words or short phrases are most popular for whatever you’re posting about. It’s as easy as searching “best hashtags for examples.” Once you know your top 5-15 hashtags, you’re ready to roll.
To find an audience which is most likely to engage with your brand, try using a mix of popular hashtags and industry-specific hashtags. You can also create a new hashtag for your brand. Try picking something quick and catchy and encourage your followers to use it on their own posts. You’ll be on your way to creating your own Instagram community in no time!
Now that you know how to use hashtags, let’s take a look at “Generating Leads on Social Media.”