Dark Mode is Coming to the Web:

Big changes are coming to apps and the web in the coming months.

If you use a desktop computer, you may be aware of the recent updates in Windows and Mac that allow you to select a dark appearance for your system. Instead of black text on a light screen, you can choose to have white text appear on a dark screen. This applies to the menus, controls, backgrounds, and toolbars that appear across the system and in apps.

Mobile devices like iPhone, iPad, and Android are all beta testing software updates that enable a systemwide dark appearance, as well. These updates will be available in the coming weeks.  

Popular apps and websites like Facebook, YouTube, Twitter, Kindle, Reddit, and Telegram already have a dark option ready. As support rolls out, if you have dark appearance mode enabled on your computer or device, you will start to notice that most of the websites and apps you use every day have a new dark look that matches the look of your computer or device.

Why have all these popular sites and apps worked to allow visitors to choose a dark alternative theme? The big reason is simple: everyone else is doing it. As support grows for more browsers and devices in the coming weeks, apps and websites that don’t have support for dark mode will stick out like a sore thumb.

Eventually, people will choose to avoid sites that don’t respect their preference for a dark theme, similar to how they avoid websites that are not optimized for mobile devices when using a phone or tablet.  

Aside from the general wisdom of supporting a feature that is quickly becoming expected, there are many other reasons to make dark mode an option on your website. Here are a few:

  1. It helps direct attention where you want it. Using a well-designed dark color theme will effectively focus visitors’ attention on the content and minimize distractions.
  2. Black is the new Green! With newer OLED-based screen technology, displaying a darker image consumes less energy. Using a dark color scheme allows visitors to get more usage out of their battery and even save money on electric bills. En masse, the reduction in energy usage helps the environment.  
  3. It’s easier for some people to read. Allowing visitors to choose a dark theme makes a site more accessible. Bright screens cause eye strain which can make content hard to read. Hard-to-read content can make people uncomfortable, especially if they are already experiencing vision problems or even just a headache.  
  4. It mitigates night-blindness. Using a bright smartphone or a computer for extended periods of time in a dark room or at night can temporarily blind your eyes for up to 40 minutes. A dark theme can lessen or prevent this effect.  
  5. It looks cool. Dark color themes have always looked cool and futuristic. Hackers and techy investigators in movies and TV shows like CSI have always used dark color schemes.  

If you have a website, now is the time to get in on the ground floor of this exciting new shift.  Concept Marketing can help you design and implement an alternate dark color option on your website that will immediately engage your users and start a conversation using the tone they prefer. Give us a call and we’ll help you come over to the dark side!

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