How to Improve Website Load Speed


An effective website that delivers a great user-experience, is a crucial component for any productive business. Your site acts as your online showroom-giving your customers the first impression of your company.

Most businesses invest in a web design firm, who develops a portal that boasts a sleek and modern design. While eye-catching layouts are important for a site’s appeal, equally important is the load speed.

With our expertise as a web design firm in Utah, and we are here to advise you on why you need to speed up your website.

Customer Retention

Web users expect a site to load in 2 seconds or less, and they tend to abandon it if it is not ready within 3 seconds. Even more, the same users stated they would advise a friend to avoid any website with accessibility problems.

You might not only be losing conversions, but your potential lost in sales could be impacting an entire collegial group and just because of a few seconds.


Visitors usually spend less time at slowly responding sites. As one of the Google’s purposes is to enhance user-experience, it is no surprise that they placed value upon site speed. In other words, if you want web users to be able to locate your website, you need to increase its speed.

How to Speed It Up?

  • Enable compression. Use a software application to compress files larger than 150 bytes.
  • Minify CSS, JavaScript and HTML. Decrease loading time by removing code comments, formatting, and unused code.
  • Reduce redirects. Redirects, or Http requests, create additional waiting time. If possible, replace old links with new ones instead.
  • Improve server response time. Look for and correct negative performance indicators like slow routing, overused memory storage, and database queries.
  • Optimize images. Reduce images to a size no larger than required, or consider using applications that can combine images for you.

If you have any questions, call us and speak with one of our experts today!


Leave a Reply

Your email address will not be published. Required fields are marked *