Radio Advertising: The Past, Present, and Future:

For most of the marketing world, radio advertising gets lost amongst the brainstorming bubbles of campaign strategy. They know it’s there, they just don’t know what to do with it because it’s been around for so long and can be difficult to track. Well, radio advertising has come a long way from the days of Little Orphan Annie telling Ralphie to drink his Ovaltine in A Christmas Story. A study done by Nielson concluded that 242 million people listen to the radio each week. Radio advertising reaches over 90% of nearly every demographic. Thanks to Pandora, Spotify, and local radio stations, Americans are now listening to radio more than ever. Take a look why it’s the perfect time to capitalize on radio advertising and let us know if you have any questions!
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Benefits of Radio Advertising

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Excellent Demographics
Every radio station knows their audience demographics. It doesn’t matter if you advertise on country, hip-hop, or classic rock stations, you’re sure to hit the exact demographic you’re looking for.
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Affordable
Advertising on local broadcasts is extremely effective and more cost-efficient than print advertising, direct mail, and television commercials. To reach your target market you’re going to need to purchase more than one spot. This can be costly, but when executed properly your sales, and not the costs, shoot through the roof.
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Trust/Loyalty
Listeners choose their stations based on music and radio personalities. Your audience has already formed a bond with a specific station. They know and trust them, which in turn makes them know and trust you. This makes it easier to lay the foundation for a long-term business relationship between you and your customers.
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It’s Everywhere
Your customers don’t have to be in front of the TV, staring at a tablet, or even pick up a newspaper. Radio advertising is in their car, at work, at home, at the gym, at the shopping mall, and in so many more places. Radio is everywhere, which means your business can be everywhere with radio advertising.
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Written by Cameron Cox[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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