#Oldschoolpoundsign

Before the birth of the hashtag, we had the pound sign. This symbol was used to distinguish telephone numbers and punch codes. Now the pound sign has evolved into the “hashtag.” The hashtag is a way of categorizing the thoughts we share over social media. To hashtag something gives others the ability to expand on…

You Know What I Mean?

When communicating your vision or idea, sometimes formulating the right words can be difficult. The other stakeholders involved may not understand your vision. As marketing professionals, we have to describe not only what the client wants, but also in terms that a copywriter, graphic designer, and vendor will understand. Concept Marketing has created a process…