Turning Followers Into Customers

Your social media following is not just a number you can show off to your customers and competition. You should treat your following like a future customer. We may not initially think big sales when we think of social media, but the buying power your followers have is immeasurable. You can create a strategy that…

The Newest Social Weapon to Increase Engagement

We all know video is one of the most highly consumed pieces of content on the Internet these days, accounting for over 60% of all online content viewed. Live video is the latest trend to captivate digital audiences, and it’s an attractive concept. Instead of typical social feeds that show content from earlier in the…

Tweetdeck, Hootsuite or Buffer: What Strategy is Best?

Twitter, Facebook, Google+, Instagram, Pinterest; who has time to manage all of these? The world of social media might feel like a huge time-suck, and you may feel ready to abandon your social strategy all together. Fear not. We have compiled our list of the three most popular social media management programs, so you can schedule…

Star Wars Marketing Edition: Are You Light or Dark Side?

The Light Side's fight against the Dark Side spans generations over countless galaxies. There's no need to look to the stars to join the battle, though. There's a Light Side VS. Dark Side battle waging in our own backyards. The marketing world is filled with tactics, both good and evil. Only one side can, and…

Top 6 Twitter Accounts of the NFL

“I’ve been waitin’ all day for a Sunday night!” The time has finally come for Carrie Underwood to grace our big screens as we pound 7-layers of anything placed before us. The NFL off-season was dominated with more discussions about PSI than a tire shop. The pre-season wasn’t much better as it looked more like…