Influencer Marketing: The Online Marketing Strategy That is Here to Stay

  Influencer marketing is directed to online tastemakers on social media. These public figures will drive your brand, products, and services to your target market. Finding an influencer- with an active following- will separate your information from your competitors. Because the internet marketplace is becoming overrun with competing content, businesses use their authority as a…

Here’s the Forecast for Marketing Trends of 2017

We’re waving bon voyage to 2016 and welcoming 2017 and all its possibilities with open arms. While it’s important to look back on what we learned about marketing last year, it’s even more critical to forecast what’s going to be on trend this coming year. These three focuses are at the top of our soon-to-be trending…

Our Favorite Blogs from 2016

At the end of every year, it’s always a great idea to reflect on the last year and think about the highs and lows. We looked back at all our weekly blogs from 2016, and picked several as our absolute favorites. It was a big year with a lot of new and exciting developments on…

What We Learned from the Presidential Nominees’ Marketing Strategies

Election day is here! Many are just glad to see this day come and go. Others are feeling uneasy about what the outcome will be. Only time will tell who our next president will be, so while you wait for the results to come through, why not learn a thing or two about the presidential…

The Interesting Dichotomy Between Our Social Image and Our Real Life One

The image we project to the world over social media is a curious thing. Most of us choose to only post our happiest and fondest moments on social (and why wouldn’t we?). But some take that another step further. Instead of highlighting prime moments in their life, many users create an entirely different persona with…

2 Social Media Tricks That Seriously Boost Reach and Engagement

Have your social channels seen a dip in social interactions and overall reach lately? You’re not alone. Algorithms are constantly changing on Facebook, Instagram, and other social media giants, and these changes typically require companies to tweak their current posting strategy to keep up. To make sure you aren’t getting lost in the newsfeed, here…

4 Types of Visual Content Your Brand Should Be Creating

Visual content is the best way to connect with your viewers online. Great visual content is eye catching, informative, and relevant. If your content hits these three targets, it’s highly shareable, which is the ultimate goal. Here are 5 types of visual content that your brand should be creating regularly. Infographics Infographics are the ultimate…

What’s New in Digital Marketing?

While traditional marketing efforts haven’t changed much in the last 15 years, digital marketing is constantly updating. There are so many new trends, algorithms, and best practices rolling out, it’s a full time job keeping up with it. Lucky for you, the Concept Marketing team always stays on the pulse of what’s new and what’s next. Here’s a…
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