Google’s “Possum” Update Affecting Local Search Rankings

Depending on how your Google Business Listing is set up, it may now be showing up differently, thanks to Google’s quiet “Possum” update. It’s not an official name, but one that prominent SEO expert Phil Rozek gave it due to its characteristics. “It is fitting since many business owners think their Google Business listings are gone,…

What’s New in Digital Marketing?

While traditional marketing efforts haven’t changed much in the last 15 years, digital marketing is constantly updating. There are so many new trends, algorithms, and best practices rolling out, it’s a full time job keeping up with it. Lucky for you, the Concept Marketing team always stays on the pulse of what’s new and what’s next. Here’s a…

What Are the 5 Main Marketing Paths?

Did you know that the Concept Marketing team has multiple avenues we pursue to most effectively focus your advertising efforts? The best method for your needs will depend on your business goals. Indeed, some companies elect to use multiple marketing paths to get the most from their marketing campaign. Get familiar with these five concepts.…

7 Elements of Concept Marketing

What will an advertising agency and online marketing company do for you? There are a variety of services available for companies who team up with Concept Marketing. These are seven of the most popular services that most companies benefit heavily from. 1. Branding Design If you want to establish your brand, you’ll need an attractive and easily recognizable…

Star Wars Marketing Edition: Are You Light or Dark Side?

The Light Side's fight against the Dark Side spans generations over countless galaxies. There's no need to look to the stars to join the battle, though. There's a Light Side VS. Dark Side battle waging in our own backyards. The marketing world is filled with tactics, both good and evil. Only one side can, and…