A Beginner’s Guide to Using Snapchat for Business

For the uninitiated, Snapchat is the fast growing video and photo messaging app that delivers videos directly to users. Recently, Bloomberg News reported some very promising data about Snapchat, stating that Snapchat delivers over 7 billion videos to users per day. Considering that Facebook reports 8 billion videos delivered per day, it’s clear that Snapchat…

Star Wars Marketing Edition: Are You Light or Dark Side?

The Light Side's fight against the Dark Side spans generations over countless galaxies. There's no need to look to the stars to join the battle, though. There's a Light Side VS. Dark Side battle waging in our own backyards. The marketing world is filled with tactics, both good and evil. Only one side can, and…