Intermountain Healthcare:
The Orthopedic Specialty Hospital

The Orthopedic Specialty Hospital (TOSH), a branch of Intermountain Health Care, is a premier orthopedic, sports medicine, and therapy center. One of their main specialties focuses on concussion prevention and treatment. TOSH approached Concept Marketing to help them educate the general public on concussion prevention measures, as well as the other medical services they provide.

Pop-up Banners

  • Fourteen banners strategically positioned in theaters
  • 356,190 impressions over a seven-week cycle
  • Supported 30-second video production showing in respective theaters

Concept Marketing took advantage of the film premiere of the Hollywood sensation Concussion to raise awareness and educate viewers on TOSH’s concussion services. Concept Marketing created pop-up banners, which were placed in the lobbies of eight Salt Lake City theaters during the release of Concussion. These banners connected TOSH’s award-winning medical treatments with the national conversation surrounding the seriousness of concussions in a creative and thought-provoking way.

Pre-roll Videos

  • Video aired in over 100 screens during the seven-week cycle
  • Over one million impressions
  • Full production & media buy

Concept Marketing also scripted and produced the pre-roll video highlighting TOSH’s concussion treatments. These videos were screened during the previews of the Concussion film for the duration of the film’s release throughout Salt Lake City movie theaters. This additional touchpoint further solidified TOSH as the leader in concussion and sports-related medical services.

This film was released during the prime holiday movie release period in December, and the exposure during this time frame was exponentially higher than at other times.

The combination of the pre-roll video and lobby banners connected their clinic’s offerings with concussion related health concerns in a divergent and organic way.