HTTP (Hypertext Transfer Protocol) is a method for transporting data across the web. However, the lack of encryption exposes your data to hackers. To circumvent the problem, website design firms are transitioning to HTTPS, making their client’s content secure.
HTTPS Means Secure
The ‘S’ in HTTPS stands for secure. Your business can gain the ‘S’ by installing an SSL (Secure Sockets Layer) certificate that encrypts your site’s data. These contain long strings of alphanumeric characters — similar to a strong password — making your content difficult to crack.
The encryption makes at-risk content worthless to the interceptor because they don’t have the key to decrypt it.
Status Codes Explained
HTTP status codes are messages detailing an unfulfilled browser request. When utilizing the expertise of a website design firm, you may feel it is unnecessary to understand how they work. However, it’s important to realize that the wrong code sent to a search engine is a significant influencer in the website’s place in search results.
Google is rolling out a process of flagging HTTP sites as insecure. Users attempting to access your online business will get — instead of your beautifully manufactured website — a status code telling them the website is not safe. This would definitely affect the trust from your users and your website’s SEO.
Making the Change
Additionally, Google announced the inclusion of HTTPS into their ranking system. For now, global queries are only slightly affected, but future changes may relegate your website to the back of the list in the future.
The technical side of a website development is difficult to understand, which is one of many reasons why we encourage the use of professional design firms to build and maintain your businesses site.
If you have additional questions regarding the security or SEO of your website, contact the team at Concept Marketing. We will determine if your ranking is in jeopardy and assist you in making the change to HTTPS.