At the end of every year, it’s always a great idea to reflect on the last year and think about the highs and lows. We looked back at all our weekly blogs from 2016, and picked several as our absolute favorites. It was a big year with a lot of new and exciting developments on the digital and traditional side of marketing. The following blogs exemplify the best lessons and trends to emerge in marketing this year.
We love this blog because it focuses on effective marketing messages to a targeted audience. And, the examples chosen really inspire our own creative team’s efforts. These three campaigns took their audience’s true fears, hopes, and roadblocks, and turned them into compelling content for their campaigns. Here are a few of the most groundbreaking campaigns to surface in recent years that spoke directly to all walks of female life.
How Are Users Viewing Web Content Today?
This blog truly reinforces the notion that web users are viewing content on mobile more and more every month. Here are the key takeaways: On an average day, 80% of users employ a smartphone at least once. What’s more fascinating is the statistic that more than 1 in 4 users only use a smartphone in an average day. Additionally, Google found that we’re spending close to 3 hours per day on our smartphones.
The Interesting Dichotomy Between Our Social Image and Our Real Life One
Social media has bred a whole new identity for some users. Our blog delves into this dichotomy and how businesses may fall into this trap by mistake. It sounds harmless; it’s only social media, right? The consequences could be more dire than you think.
The explosion of augmented reality this year was truly amazing, and Pokémon Go was the gateway to this trend. Our team investigated how businesses could take advantage of this wildly popular game and help increase sales and visits to their location.
Why All Businesses Need to Know About Intellectual Property
This blog focused on the finer details of intellectual property, including trademarks, patents, and domain names online. It’s a pretty murky topic, so we spelled it out so our readers could arm themselves with the knowledge.
This was one of our favorite blogs not only for its written content, but for its design aspect. Our team researched what made Snapchat tick, and what audiences responded best to it. We took these findings and displayed it in an informative and easy to process infographic.
Hello from Adele’s Social Side
What was more timely back in January 2016 than the superstardom of Adele? This blog focused on how the singer utilized specific social marketing strategies to hype her new album and bring in record breaking sales.
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