Now that Thanksgiving has come and gone, it’s officially open season for holiday marketing. Everyone’s probably feeling a little bombarded by holiday ads already, so you really need to think about the most strategic way to reach your audience this month. Use these 4 tips to engage your target demographic and stand out amid the endless parade of holiday themed marketing messages this season.
Host a live holiday video
No matter what you’re selling, you can appeal to your customers with a holiday themed live video. Utilize Facebook Live, Periscope, or Instagram Stories to send your social followers an authentic holiday message. This can be cooking a delicious recipe, interviewing a key member of your team, or sharing the hottest items at your storefront. Give it a little holiday twist and you’ve got yourself an effective piece of social marketing material.
Go for maximum visual appeal
Stock imagery and text is great, but during December you’re really going to have to up your game to stand out. Spend a little extra time or money on professional photography, video, or graphic design to highlight whatever you’re promoting this month. The quality of work will pay off because it’ll catch more eyes and cause your audience to take a pause and really view what you’re promoting.
Take advantage of Facebook’s Offer feature
Facebook’s Offer feature is a great way to spread the word about the great deals going on at your store or business. These can be created for online orders or in store visitors, and you can create unique codes for each offer to track how well each is performing. Target Facebook users in your geographic area, or based on different behaviors and demographics, and your offer is ready to go live!
Retarget and remarket
Remarketing is so useful during the gift giving season. It makes your dollar go the distance, because it’s targeting users who have visited your site before. These viewers need less education about your product, so they’re much closer to purchasing compared to a first-time online viewer. You can even retarget users who have put items in their shopping cart but never checked out. Sometimes they just need that extra nudge to complete their purchase.
If you’re wondering how you can up your holiday marketing strategy, contact Concept Marketing today.