Jump!

Businesses have traditionally had to decide if campaigns will be strategized by an advertising agency or their internal marketing department. The new luxury trend in big business is not making the decision. Instead, these larger companies are deciding to “ball jump” the campaign. The business will pit the in-house group against the agency and see…

Pushing the Envelope

Advertising has been known to push the envelope in order to gain attention. Advertising must engage the customer in order for the marketing process to work. However, attracting and grabbing attention comes at the cost of good taste. How do companies know if a new market will find their brand or style offensive? How do…